Stage 1 - Pre Sale
Stage 2 - Sale Days
Stage 3 - Post Sale
Pre-SaleOrganizing / Pricing / Advertising
We begin the staging process by creating a site plan that guides the organization and arrangement of the home, room by room. Our set-up team implements the site plan, working from the the back of the basement to the farthest corners of the attic, creating a store-like display. We believe that when a home is clean, well organized, and properly staged it results in better sale totals for our clients. Customers find more enjoyment in the experience, shop longer and purchase more.
Below is a slideshow of before and after pictures in a few of the houses we’ve worked in.
Before And After
Flip through the album to view our organization in action. Use the arrows on the left and right to click through the images.
While the set-up team is organizing away, our pricers are hard at work assigning a value to every single item in the house. Our staff includes two certified CAGA personal property appraisers who manage the whole pricing process. Each week we’re assigning values on 2,000 to 4,000 individual items with over 150,000 items priced in a year. Pricing and selling such a high volume keeps us very familiar with current market values. For any objects that need extra attention we turn to our pricing resources to research the value. We also have relationships with local and national auction houses for any items that we feel are best served by being auctioned to a wider audience.
The gallery to the right showcases a sampling of interesting items we’ve sold.
Yamaha C3 Grand Piano
Pair of Tom Corban Bronzes
Stainless Steel Rolex Explorer Watch
Ethan Allen Dining Room Set
2014 Lexus LS 600h L
Hancock & Moore Sofa
Sold For $2,200
Michael Bondanza 18k Gold Necklace
Collection of Designer Clothes
Lionel Train Collection
Martin White Butter Churn
2005 Mini Cooper
Case Skid-Steer Uni Loader
Baker China Cabinet
Set of Jacob Hermann Birds
Leica M3 Camera
Henry Picard Candelabras
Kubota M5600 Tractor
Precor Elliptical Trainer
Henredon Dining Room Table Set
Anri Nativity Set
Diamond Billiard Table
2015 Harley Davidson Screaming Eagle
Georg Jensen Jewelry Set
Knoll Barcelona Chair
Stickley Dining Room Table Set
Having your estate advertised properly is key to a great sale.
Throughout the pre-sale process we professionally photograph items in the home, creating a comprehensive online photo album showcasing the contents of the estate sale. This enables our customers to “walk” through the sale from the comfort of their home before the sale even begins. The sale photography is included in the estate sale listing and posted on our social media platforms.
Listings on EstateSales.net & BrownButton.com
Multiple Craigslist Ads
Average Views Per Sale
Social Media Fans Following Our Posts
Customers Who Have Signed Up For Our Emails List
Sale DaysPermit & Signs / Customer Service / Register System
Permit & Signs:
Certain cites require a permit to hold an estate sale. We take care of the whole process and make sure we always have a well displayed permit when required.
Drive by traffic is key to success for any estate sale. We place directional signs at all of the nearest major streets, leading customers straight to the sale.
House Yard Sign
With all of the customer cars parked on the street, finding the sale location can be confusing. We addressed this with signage out front letting customers know the open hours and applicable discount.
No Parking Signs
We’ve discovered (the hard way) that having no parking signs all along one side of the street prevents traffic jams and makes the whole driving/parking arrangement work quite a bit better. We also place signs in front of neighborhood mailboxes, asking customers not to park there.
Positive Customer Reviews
Our digital receipt system gives every customer the option to review our services. Of the 353 reviews we’ve received, 342 of them we’re positive (97%). Out of those positive reviews, 239 customers specifically commented on our customer service.
Blowing our customers away with our incredible service is a goal we take very seriously at every sale we host. We will wrap their fragile items in paper for them, bag any purchases, and carry heavy items to their car. We specifically staff several hefty gentlemen to carry furniture purchases out of the house and into their vehicles. All our team members have walkie-talkies so we can effectively communicate to answer customers questions without having to bellow through the house. Outrageous customer service really is a part of our DNA.
Feel free to put us to the test and drop by any of our upcoming sales.
One of the more frustrating aspects of shopping at an estate sale can be the long lines at checkout. The norm is one employee at a card table with a cash box, telling every customer that wants to pay with debit or credit that they don’t accept cards. In response we created a quick & effective checkout system that:
Accepts Credit & Debit Cards
Utilizes Multiple Registers
Opening morning of our sales we have at least three registers running and we’ll use as many as six to insure the customers are assisted quickly.
Tracks Item Sales
Post SaleClean Out / Payment / Feedback
After the completion of the estate sale we handle the few remaining unsold items. The majority of the time the items are donated to a local charity with our clients receiving the tax benefit. We then remove any trash from house, sweep & vacuum all the floors, and wipe down the counters. Most of our clients homes are about to be listed for sale or are already headed towards closing. We take great efforts post-sale to leave the house looking show ready.
Estatesales.Org polled thousands of estate sale companies across the United States and found that the average estate sales grosses a grand total of $8,300. Most Brown Button estate sale, in comparison, grosses between:
Our higher than average totals are the result of:
- Organization of the Estate 99% 99%
- Pricing of the Estate Sale 94% 94%
- Professionalism of the Staff 99% 99%
- Communication by the Staff 97% 97%
- Overall Expectations Met 97% 97%
After every estate sale we host, we ask our client to let us know how we did. They fill out a review form ranking us from 1-5 in five different categories. Here are the scores averaged over the past three years.
Schedule A Free In-Home Consultation
Call or Email
Feel free to give us a call Monday-Friday 9am-5pm or send us an email at anytime. Our project manager will ask a few questions about your needs and schedule a free in home consultation.